The effect of employer brand on workplace selection in the hospitality industry

This study investigated the effect of employer brand on choice workplace those working in hospitality businesses. The research was carried out with students at Süleyman Demirel University and Isparta Applied Sciences Isparta, Turkey. A questionnaire administered to 550 participants through face-to-face interviews. data were analyzed exploratory confirmatory factor analysis regression using SPSS. findings indicated that four factors significantly affected selection: career development opportunities, institutional reputation, economic elements conditions. In contrast, employee value perceptions social had no significant effect.